32种Facebook商业运用方法

星期三, 11. 23. 2011  –  Category: 品牌观察, 数字媒体

Facebook不仅能帮助人们保持对朋友的关注度,能做测试,它还能用作一种高效的商业工具。它对营销你的产品,快速提高销量,联系你的客户起着至关重要的作用。

在网络上建立良好的个人品牌 第一部分 DEVELOP A STRONG PERSONAL BRAND ONLINE PART 1 原文:DEVELOP A STRONG PERSONAL BRAND ONLINE PART 1  作者:Chris Brogan  译者:张云鹏  Gary Vaynerchuk could tell you that his personal brand is worth millions, but he’s modest. My friend and PodCamp co-founder, Christopher S. Penn, often refers to branding by ZeFrank’s definition: “an emotional aftertaste.” ( See theThe [...]

原文:10 Tips for Better Startup Marketing 作者:Scott Gerber 译者:刘洋   10 Tips for Better Startup Marketing 十个更好开拓市场的建议 Scott Gerber is a serial entrepreneur, internationally syndicated columnist and TV host, and the founder of theYoung Entrepreneur Council. He is also an active angel investor and author of the book Never Get a “Real” Job. Scott Gerber [...]

原文:Brands Now Direct Their Followers to Social Media 作者:ANDREW ADAM NEWMAN 译者:张云鹏   品牌正在引导他们的粉丝关注社交媒体  Brands Now Direct Their Followers to Social Media         过去营销人员在线推广他们的产品都遵循一个相当标准的曲线,在互联网的早期岁月首先购买数字广告和建设自己的网站,而最近通过社交网络如Facebook和Twitter积累粉丝。 Marketers promoting their products online have followed a fairly standard arc historically,first buying digital ads and building their own Web sites in the early years of the Internet, and [...]

Dell could soon use Google’s new group video chat platform Google+ Hangouts as an alternative to the traditional customer service call, according to the company’s chairman and CEO, Michael Dell. Hangouts has been hailed as the next big killer app, and Michael Dell is obviously a fan as well. He’s used the video chat more than [...]


“新媒体”被赋予了多种释义和期望,而我们更多的偏执于对“新”的解读和把握,新的应用方向,新的体验环境,新的沟通方式,新的消费行为。