原单位上班的时候，楼下有两个卖烧饼的，一个卖的是山西手抓饼，另一个卖的是安徽皖南的鸡蛋灌饼。就口味来说，两家不相上下，都很不错，每天早上都有大量的顾客前来，我也是其中之一。两家是在差不多的时间在那条街道开起流动地摊的，开始的时候两家生意都很火爆，尤其是早上，可谓是门庭若市。但是时间一长，我发现两家摊点开始有了变化，卖山西手抓饼的摊点前只有一两个人，而卖皖南灌饼的摊点前总是排着一个长长的队。

为什么会有这样的变化？我细心观察了一下发现原来是两家的烧饼制作流程产生了变化。由于早上出来买早点的大多数是上班族，匆匆忙忙，没有多少时间等候，因此山西手抓饼老板为了减少顾客等候时间，事先备货，把饼做好了，顾客走到就取，为顾客的考虑可谓是细心周到。而皖南灌饼老板却没有这么做，依然坚持先有订单再现场制作的工艺流程。于是差别就出来了，皖南灌饼摊点前排队的顾客总是比山西手抓饼摊点前的顾客多……

（查看原文）

上面一篇文章曾引起NMC讨论组里面大讨论，下面就是大家一起讨论记录。

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Evan White and Jason Sadler wear t-shirts. But not only to do they wear shirts, they wear shirts for a living. This year, working by himself, Jason made $70,000 selling ad space on the t-shirts he wears, and if you think the current economy has slowed him down, you’d be mistaken. Jason has joined forces with Evan for next year and the pair have already sold 164 days.

That Evan and Jason are having such tremendous success selling ad space on their backs via their startup, aptly named IWearYourShirt.com, is awesome news for you because they are succeeding in the worst American economy since the Great Depression. Their secret? “Be genuine, be yourself and believe in what you are selling.”

“Sell To Survive” author Grant Cardone says, “While the economy may be problematic it is never the reason a person fails.” Evan and Jason are proof that you can sell in any economy, as long as your approach is sound. Here are six more tips you must master in order to sell successfully online in a down economy. What else is working for you? Please leave any other tips in the comments.

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网络媒体作为新媒体的重要部分正被广告主认可，受金融危机所赐，增长速度喜人。作为新媒体营销人，我们一直教导我们的客户，我们的媒体更精准，高性价比，可定制，但是我们如何评估我们的广告活动呢？我们是如何达到精准的？作为广告人我们忽悠别人可以，但是自己心中要有数。

如何衡量IWOM（网络口碑营销）的效果？

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